Advise Wise appoints Daniel Edmondson as National Account Manager

31 January 2023

Advise Wise are pleased to announce the appointment of Daniel Edmondson as National Account Manager, where he’ll be working on the enhancement of advisers relationships and the execution of the company’s distribution strategy.

Former BDM for the North of England, Scotland and Northern Ireland at Pure Retirement, with extensive experience in the equity release market, Daniel has been nominated finalist at The Mortgage Solutions Equity Release Awards for two consecutive years.

He joins Advise Wise as National Account Manager to support an increasing number of advisers and firms who are using Advise Wise. In his new role, Daniel brings to the team his knowledge of the equity release market and its innovations and products, his natural propensity of building strong professional relationships with advisers, along with his enthusiasm about the industry.

Speaking of his appointment, Daniel says: “I’m really excited to be joining Advise Wise, a growing and dynamic company that is second to none in terms of innovations introduced into the equity release market in such a short period of time. I’m looking forward to working alongside the team to further expand adviser relationships and to helping the market discover the platform potential.”

Advise Wise CEO Jonathan Thirkill comments: “We’re delighted to have Daniel joining us at such a key moment for Advise Wise. Daniel is passionate about supporting advisers and leading proactive initiatives to spread education in the industry, which in turn helps advisers and the overall sector grow. He’s a great addition to the team and we’ve no doubts he will be a great asset who will contribute to achieving our long term goals.”