Welcome to Advise Wise Market News, the news feed where you can find the latest from the later life market, including rate changes, product and process updates and market events.
Market news
Pure Retirement Heritage updates
On Wednesday 11 March, Pure Retirement is:
- Increasing the maximum LTVs available through Heritage Super Max, from 11.00%–38.00% to an enhanced 13.00%–38.00% depending on age.
- Reducing the interest serviced discount on Heritage Super Max, from 0.30% to 0.12%
Buckinghamshire Building Society product changes
Buckinghamshire Building Society has increased the maximum loan-to-value (LTV) on its Expat Buy to Let products from 75% to 80%, while also launching two new fixed rate options for both personal and limited company applicants.
The new product options both offer a fixed rate until 31/05/2028 and are available for personal and limited company (SPV) applicants as follows:
• Everyday Expat BTL – 5.79%
• Expat BTL Ltd Co SPV – 5.89%
Buckinghamshire Building Society has also recently enhanced its property criteria.
- The Society will now consider flats and apartments in blocks of up to 10 storeys, increased from the previous limit of six storeys.
- For ex-local authority properties, the maximum remains at four storeys, reflecting the Society’s considered and responsible approach to risk.
Canada Life introduces Advantage
Canada Life has launched of Advantage, a range of lifetime mortgage products offering a discounted interest rate in return for a commitment to regular monthly interest payments, enabling your clients to access lower rates and make significant long-term savings.
Key features:
- Discounted interest rates based on the percentage of interest serviced each month - the more your client pays, the bigger the discount.
- Flexible options to service all or a proportion of the interest, with the ability to stop payments at any time.
- Additional voluntary repayments of up to 10% of the initial loan amount each year, with no early repayment charges within this limit.
- Enhanced downsizing protection, inheritance protection guarantee, and fixed early repayment charges for added peace of mind.
- Flexible underwriting to support a wide range of client circumstances and property types.
Pure Retirement launches new resources for its Marketing Toolkit
Pure Retirement has launched a new range of white label marketing resources as part of its Marketing Toolkit, to support advisers in reaching prospective customers. Pure is also hosting a series of demo sessions throughout March, showcasing the support available to advisers and how best to utilise them.
Just LTV change
On Wednesday 18 February 2026, Just are reducing Loan to Value (LTV) amounts on J6 Single Life ages 62 to 71.
L&G product change
On 16 February L&G are reducing their Fixed ERCs from 15 years to 10 years on IRLM & OPLM products only. RIO and PTLM are unchanged.
Hodge valuation fees changes
Hodge have made changes to its free valuation incentive as per below:
- No valuation fees for properties up to £1 million.
- Split valuation fees based on mortgage type.
- Property value brackets - Defined property brackets will determine the applicable valuation fee (alongside the mortgage type).
- Charge full valuation fee for properties £1,000,001 or above - For Resi/Resi Retire/RIO and Holiday Let properties.
Buckinghamshire Building Society's new products
Buckinghamshire Building Society has expanded their Credit Revive range with three new products:
- Buy to Let Credit Revive Fixed: 5.69% fixed to 31/05/2028 (Max 75% LTV)
- BTL Credit Revive Ltd Company Credit Revive: 5.89% fixed to 31/05/2028 (Max 75% LTV)
- Retirement Credit Revive Fixed: 5.79% fixed to 31/05/2031 (Max 70% LTV)
These are suitable for borrowers with:
- Mortgage Arrears (Status 2 max in last 2 years, none in last 12 months)
- Missed payments on loans, mail order and utilities considered
- Historic CCJs or defaults (subject to criteria)
- No new DMPs in last 3 years
LiveMore limited adition cashback products
On 2 February LiveMore is introducing new cashback products offered on all fee products for LiveMore 1 and 3. This applies to all £995 fee products.
Product tier Rate movement Cachback added
- LiveMore 1 0% £500
- Livemore 3 0.30% £500
Hodge SVR changes
On 1 February 2026 Hodge are going to reduce their SVR from 7.60% to 7.35%.
Aviva new lending criteria
Aviva have enhanced their lending criteria to recognise recent legislative changes affecting ground rent on leasehold properties.
New Ground Rent Criteria (*Subject to Valuation & valuers’ comments)
Fixed Ground Rent
- Acceptable up to the higher of £250 (outside London) or £1,000 (London), or 0.2% of property value
- More than 0.2% but less than or equal to 0.5% of property value – please complete the flat form and refer to Pre-Sales Support Team for individual
assessment.
Escalating Ground Rent
- Acceptable up to the higher of £250 (outside London) or £1000 (London), or 0.1% of property value
- Escalation must follow one of the accepted methods:
- Doubling: no more frequently than every 20 years
- Fixed increases: no more frequently than every 10 years and the increase must remain below the equivalent of a doubling ground rent over 20 years
- RPI-linked: no more frequently than every 10 years
- Any escalation clause outside these methods is not acceptable
LV= LTV change
From Friday 23 January, LV= are changing the maximum LTVs for single life on the Lifestyle range. Both single life and joint life now share the same LTV.
Relaunch of Heritage Special 3
Pure Retirement is relaunching Heritage Special 3, with effect from Monday 5 January:
- Available from age 55 on a single life basis only, with a maximum LTV of 49% available from age 79 to 85.
- A minimum property value of £100,000 is required.
- Interest rate discount of up to 0.60% when servicing at least 25% of the monthly interest amount.
Rate changes and deadlines table
View the tableAdvise Wise in the press
- One in five advisers use sourcing platforms to access tools to improve client conversations and outcomes Published: 21 January 2026
- Advise Wise improves adviser resources with new Cost of Borrowing Calculator Published: 2 December 2025
- Average Lifetime Mortgage Lump Sum Query Amount Increases 29% Annually Published: 24 September 2025
- Advise Wise adds Gilroy Steel Solicitors to specialist solicitor panel, boosting legal support for later life cases Published: 19 May 2025
- Just sponsors Advise Wise Cost Calculator tool to support smarter financial advice for later life lending Published: 13 May 2025
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