Revolutionising collaboration: Advise Wise and Responsible Lending unveil seamless API integration for quote requests

7 July 2023

Advise Wise, a leading later life sourcing platform for financial advisers, is thrilled to announce the integration of Responsible Lending, a leading later life lender, into its esteemed platform. This collaboration marks another significant milestone for Advise Wise and provides its members with a seamless experience in accessing the Royal London Equity Release product range provided by Responsible Lending. This follows the recent onboarding of LiveMore to the platform and provides Advise Wise users with access to every lender in the equity release marketplace.

The integration between Advise Wise and Responsible Lending empowers financial advisers to effortlessly request Instant Key Facts Illustrations (KFIs) for the products provided by Responsible Lending directly from their Advise Wise accounts. With just a simple click, advisers can access comprehensive KFIs, ensuring faster and more efficient case sourcing and management for their later life clients.

Advise Wise is committed to simplifying the later life advice process for financial advisers, and the integration with Responsible Lending further enhances their platform's capabilities. By expanding their lenders panel to include Responsible Lending, Advise Wise enables advisers to access a wider range of options and provide tailored solutions to their clients.

“Integrating with Responsible Lending is another significant step forward for Advise Wise and a testament to our commitment to offering the best whole of market sourcing platform to our members.” said Jonathan Thirkill, CEO at Advise Wise.

“The bigger news is we are the first and only sourcing platform enabling advisers to request an Instant KFI for the Royal London Equity Release products; this collaboration allows our members to conveniently request Instant KFIs in just a click for the Royal London Equity Release plans provided by Responsible Lending. This means there is no more waiting around to get the KFI emailed to the adviser: after the one-click request, the quote is immediately available for download on the platform, streamlining their workflow and ultimately improving the experience for their clients.”

Financial advisers can register for free on the Advise Wise platform and gain access to an array of features that simplify the sourcing and management of later life cases. The platform offers a user-friendly interface, comprehensive product data, and powerful case management tools, all designed to enhance efficiency and support advisers in delivering exceptional service to their clients.

Commenting on the launch, Chris Flowers, Intermediary Sales Director at Responsible Lending, said: “Responsible Lending are delighted to be launching with Advise Wise, allowing wider access to our exclusive Royal London equity release range of products. In a rapidly changing market, there is increased demand from customers for brands they can trust, and we are excited to offer Advise Wise members and their customers this competitive and compelling range.”

“Partnering with Advise Wise to launch instant KFIs is a testament to our commitment to improving the service for advisers and customers alike, in this instance by simplifying and speeding up the KFI request process. This offers a great platform to help advisers navigate the challenges of today.”

The integration of Responsible Lending into the Advise Wise platform is now live and accessible to all registered financial advisers. For more information or to register for free, advisers can visit

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